Christmas decorations are scarcely taken down, and the New Year hasn’t even arrived yet, but supermarkets are already stocking their shelves with Easter Eggs.
Tesco, Morrisons, Sainsbury’s, B&M, and Co-op have all been spotted prematurely offering these festive confections in their outlets.
‘Jesus hasn’t even been born yet, and Sainsbury’s is already out here commemorating his death,’ J Hingle commented on X on December 24.
Following this, a wave of social media reactions from shoppers expressing their discontent regarding their preferred store’s blunder has emerged.
From Maltesers, Milky Bars, and Mini Eggs to Galaxy Kit Kat and Terry’s Chocolate Orange, the Easter Eggs are prominently displayed, well ahead of Easter’s arrival on April 20.
‘This is consumerism at its peak, not even 2025 yet, for goodness’ sake,’ one user remarked on social media.
Jamie Spilsbury added, ‘A complete joke, more like! Who is going to care about Easter eggs when it’s months away? Not to mention, hardly anyone will have the budget for them at the beginning of the year, shortly after Christmas.’
Christopher K remarked, ‘Perhaps they should focus on getting Christmas right for their customers before attempting to profit from the next Christian holiday that is four months away.’
Another user stated, ‘Disgraceful.’
A Metro reader reached out to share, ‘I went to Morrisons yesterday for milk and was astonished to find Easter eggs already on display. It was only December 28, and we haven’t even celebrated New Year’s yet. What is the matter with supermarkets and their logic?’
Even employees in the stores are frustrated by the early rollout. One shared a post with a crying emoji, stating, ‘Oh, the joys of retail. This cage arrived in today’s delivery. Yes, those are EASTER EGGS.’
It’s not only New Year’s Eve and, in some instances, Christmas that they appear to be overlooking.
Valentine’s Day isn’t even approaching, which leaves one wondering when heart-shaped chocolates will make their entrance.
However, perhaps we shouldn’t be so troubled by the untimely appearance of Easter Eggs.
Broadcaster and television critic Scott Bryan recalled, ‘I remember restocking Christmas shelves with Easter eggs the day after Christmas when I worked in retail. It was way back in 2005, so this isn’t a new phenomenon.’
Another social media user pointed out, ‘If consumers didn’t purchase them at this time of year, stores wouldn’t stock them. Retailers don’t allocate shelf space for non-selling items, so the question is not why stores are selling them, but why people want to buy them.’
Metro has reached out to Tesco, Morrisons, Sainsbury’s, B&M, and Co-op for a statement.
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