‘More Reasons to Shop at Morons’ isn’t precisely a memorable tagline for a supermarket.
However, Morrisons might need to consider a rebranding soon if it doesn’t rectify the sign at one of its outlets in Ceredigion, Wales.
Over the weekend, Storm Darragh pummeled the nation with a barrage of rain and winds reaching up to 90mph.
This included Aberystwyth, a coastal town where one local noticed that the letters R, I, and S of a Morrisons sign had been blown away by the fierce winds.
However, Joshua Jones, 26, mentioned doing a double-take upon seeing the damaged roof-mounted sign. ‘Morons’ translates uniquely in Welsh.
‘I associated morons with unintelligent individuals, completely forgetting it’s Welsh for carrot,’ Joshua explained.
‘Moronen’ denotes a single carrot in Welsh, whereas ‘moron’ serves as the plural form. To put it differently, if you’ve ever referred to someone as a moron, in Welsh you’ve essentially called them a group of carrots.
Morrisons has indicated that their team is ‘working diligently to resolve the issue as quickly as possible’ while acknowledging that the store being called ‘carrots’ is ‘quite appropriate for a fresh produce retailer.’
One individual on social media humorously remarked that the sign had ‘lost its ris’, a play on the slang term ‘rizz’, which is an abbreviation for charisma.
Storm Darragh caused significant disruption in southern and western Wales and South East England, prompting the Met Office to issue a rare red weather warning.
At least two individuals have lost their lives due to widespread flooding, landslides, fallen trees, vehicular accidents, and power failures.
Although the storm clouds have since dissipated, over 17,300 homes and businesses remain without electricity in South Wales, South West, and West Midlands, as reported by National Grid.
Currently, there are twenty-seven flood warnings and eighty-five flood alerts in effect – indicating that flooding is ‘likely’.
Joshua expressed that he was fortunate to not be heavily impacted by the storm.
‘I operate Bañera, the cocktail bar along the beachfront, and it had to close for the day,’ he recounted.
‘I know many individuals residing on the seafront who suffered significant disruptions – it was chaotic.’
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