The UK’s most affordable supermarket, Aldi, has surpassed all competitors to be declared the ‘Top spot for your Christmas shopping’ for the second consecutive year.
In an examination of over 8,000 Which? members, participants were questioned about their preferred supermarket for Christmas food necessities, with Aldi achieving the top rank as the ‘Best place to shop?’. Garnering an impressive score of 84%, Aldi outperformed competitors such as Marks & Spencer with 82%, Waitrose at 80%, and Lidl at 78%.
Evaluating taste, quality, and affordability, Aldi was also recognized as the leading supermarket for Pigs in Blankets, stuffing, and fresh produce.
Julie Ashfield, Managing Director of Buying at Aldi UK, stated: “We are delighted to be acknowledged by Which? as the premier destination for Christmas essentials for the second time in a row!
“This recognition reflects the hard work and commitment of our teams, who strive to provide exceptional value, quality, and service to our customers. The festive season holds a special place for many, and we take pride in assisting families throughout the UK to maximize their holiday celebrations while maintaining their budget.”
The full results can be found here: https://www.which.co.uk/reviews/food-and-drink/article/best-place-to-buy-turkey-trimmings-and-more-avgbk3D0fJkV
