The boss of a plastering company called ‘Skim’ll Fix It’ has brushed off complaints about the controversial name and insisted it’s ‘just banter’.
But many branded the name as ‘frighteningly naïve’ and ‘insensitive’ due to its connotations to Savile’s heinous sex crimes, many of which were commited on set.
When the revelations about Savile’s crimes became public, concrete company Jim’ll Mix It changed their name to MixIt to avoid controversy.
But although Sam says he understands how some could take offence at his plastering firm’s name, the 34-year-old insists he won’t be changing it and is glad it’s got people talking.
He said: ‘I was trying to think of like a catchy slogan or a play on words that, in my opinion, ‘worked’ and rolled off the tongue.
‘There are obviously those that don’t like the name and will always associate us with said person. Obviously, they’re entitled to their opinions and views, as are we.’
Jim’ll Fix It was a hugely popular BBC show broadcast between 1975 and 1994, in which children would write a letter to Saville with a ‘wish’ that would come true at the end of each episode.
But following Saville’s death in 2011, it emerged that he was a serial paedophile who had sexually assaulted up to 500 people – the majority of whom were young girls.
Mr Thatcher, who is a father himself, says the decision to name his firm Skim’ll Fix It was ‘obviously’ after the posthumous revelations about Saville emerged.
But the businessman says it ‘wasn’t what was going through my mind’ when rebranding his business.
The experienced plasterer, who has worked in the industry for nearly two decades and has been self-employed for 11 years, says he decided to rebrand his business in the hope of attracting new clients.
He explained: ‘The name was supposed to draw attention to the business – to draw in an audience and get our name out there.’
He wrote to followers on social media to address concerns about his company’s new name, describing it as ‘a little bit of banter in these dark and miserable times we live in’.
Many of his followers showed support and found the humour, but another suggested a ‘rethink’ over the ‘insensitive’ slogan.
Addressing the online criticisms his new name has received, Mr Thatcher said: ‘I’ve received mixed reviews… However, the majority have been positive and people do tend to take the name in the light-hearted manner which was intended.
‘It’s obviously massively important to me to stand out. It’s taken me a long time to learn from my many mistakes and sitting in the background hoping things will sort themselves out hasn’t worked.
‘It’s all about heads down and to the grind these days.’
Get in touch with our news team by emailing us at email@example.com.
For more stories like this, check our news page.